Date: 20th December, 2022

In a further move towards consolidating the long-term future of the company ahead of their relocation to new premises towards the end of 2023, Stern Pinball today made a series of announcements about changes to their senior management roles.

Having taken over from Gary Stern as President of the company when he joined Stern Pinball in October last year, Seth Davis bolsters his position by also taking over Gary’s Chief Executive Officer role.

Stern Pinball's President and Chief Executive Officer, Seth Davis
Stern Pinball’s President and Chief Executive Officer, Seth Davis

Having relinquished his President and CEO roles, Gary Stern continues as Chairman of the Board, with Dave Peterson as Vice-Chairman of the Board. They remain the controlling shareholders of the company and will take on additional responsibilities as required on a project-by-project basis.

Stern Pinball's Chairman of the Board, Gary Stern
Stern Pinball’s Chairman of the Board, Gary Stern

Having worked with Gary Stern since the earliest days of Data East Pinball, Shelly Sax-Eldridge is taking retirement from her Logistic Manager position at Stern Pinball after working alongside Gary for more than thirty-six years.

Shelly will be well-known to operators, distributors and the press as the main point-of-contact for enquiries about orders and production plans, as well as sending out press releases and announcing new game titles for many years.

Shelley with Joe Kaminkow and Gary Stern celebrating 30 years of Stern Pinball
Shelley with Joe Kaminkow and Gary Stern celebrating 30 years of Stern Pinball
(picture: Stern Pinball)

Also opting for retirement is Michael O’Donnell who has worked for the company for almost as long as Shelley. Michael has been in the Chief Financial Officer role for thirty-five years and, although he is retiring from that position, he will remain one of Stern Pinball’s largest shareholders and will keep his position on the board of management.

Taking over from Michael as CFO is Nick Parfitt. Nick joins from nVenia LLC., having previously held senior financial management and planning roles at Jim Beam and MillerKnoll.

Here’s how Stern Pinball announced these management changes.

CHICAGO, IL – December 20, 2022 – Stern Pinball, Inc. (SPI) today announced two executive leadership appointments to support the company’s continued growth. In the past three years, SPI has achieved successive revenue records across the Pinball Machine, Accessory, and Merchandise businesses as well as a successful digital connectivity expansion with Insider Connected.

Company Founder, Gary Stern, will step down as CEO but continue as Chairman of the Board. Dave Peterson will continue to serve as Vice Chairman of the Board. Gary and Dave will remain the controlling shareholders of the company and serve in executive roles on a project basis.

Seth Davis, who joined the company as President in October 2021, will take on the additional role of Chief Executive Officer (CEO). A life-long gamer prior to joining Stern Pinball, Seth spent a combined twenty-one years at The Walt Disney Company and the General Electric Company. He served in a wide variety of functions and in intrapreneurial roles at increasingly senior levels. Seth led and managed both small and large teams spanning business, creative, and technical disciplines.

Immediately prior to joining Stern Pinball, Seth served on the executive team responsible for the highly successful subscription-based streaming services Disney+ and ESPN+. Earlier in his career Seth served in Disney Corporate Financial Planning leading business transformation projects; as Head of Product Management for Connected Experiences within Disney Games and Consumer Products as part of Walt Disney Imagineering; as leader of Disney’s Digital Games Console and PC line of business; and as Director of Disney Games’ Strategy, Market Analytics, and Product Planning.

Before Disney, Seth spent eight years at the General Electric Company. He served as Senior Manager – Finance at GE Capital responsible for Strategic Analysis and Marketing. He started his GE career in the Financial Management Program where he completed four national rotations through GE business units and earned his Six Sigma Black Belt Certification.

Seth earned his MBA from The Wharton School at the University of Pennsylvania where he majored in Entrepreneurial Management. He earned a Bachelor of Science degree from Syracuse University with a double major in Accounting and Information Management and Technology.

After 35 years of service, Michael O’Donnell will retire as SPI’s Chief Financial Officer (CFO). Michael will remain a large shareholder of the company and continue to serve as a Board member. He will also lead special projects and assist with the transition of the CFO role.

Nick Parfitt will join the company as CFO. Nick, a native of South Africa, brings over 20 years of broad financial, accounting, strategic, and growth management experience to the company. Nick started his career with Fortune Brands at Jim Beam Inc., the world’s third largest producer and distributor of distilled beverages. Nick subsequently joined MillerKnoll, Inc., the NASDAQ-listed multi-billion dollar collective of dynamic brands designed and produced for commercial and luxury residential markets. Most recently, Nick served nVenia, LLC as the finance lead to implement a consolidation strategy for a newly formed business unit within the Duravant family of engineering businesses.

Nick earned his MBA from The Kellogg School of Management at Northwestern University where he majored in Finance and Marketing. He earned a Bachelor of Science degree from Indiana University Bloomington with a double major in Finance and Operations Management.

Shelley Sax-Eldridge, who is one of the longest serving employees at Stern Pinball, also announced her retirement after more than 36 years of service. Shelley started as an Administrative Assistant to Gary Stern and became the company’s Logistics Manager. Shelley communicated regularly with the company’s customers and distribution partners, facilitating the distribution of pinball games around the globe.

About Insider Connected
Insider Connected is a comprehensive technology initiative to connect the universe of Stern pinball machines. The platform is designed to enhance and extend player engagement with the games across both home and commercial environments. It also presents professional operators of the pinball machines a robust set of tools to drive location play, build player loyalty, analyze performance, make adjustments remotely, and maintain the machines.

Registration for Insider Connected is available at Players can also register at a connected game by scanning a registration QR code on the machine. Once a player registers, they are issued a unique QR Code that can be used to identify that player at any connected Stern pinball machine anywhere in the world. When a player scans into the machine, they can track progress, earn new game specific achievements, engage with the player community, and participate in promotions and Challenge Quests.

“Insider Connected is transforming how players interact with pinball machines. Operators are benefiting from new tools that drive repeat play and help maintain games remotely while players can earn special entertainment location badges,” said Seth Davis, President and CEO of Stern Pinball, Inc.

About Stern Pinball, Inc.
Stern Pinball, Inc. creates compelling entertainment that inspires a lifetime love of games, sparks passion, forges friendships, and connects people everywhere through fun, innovative, technologically advanced pinball games, and experiences. Headquartered minutes from Chicago’s O’Hare International Airport in the heart of North America, the company creates, designs, engineers, manufactures, markets, and distributes a full line of technologically advanced terrestrial and digital pinball games, parts, accessories, and merchandise. Stern Pinball serves digital, consumer, commercial, and corporate markets around the globe.

Recent Stern Pinball titles include James Bond 007, Rush, Godzilla, The Mandalorian, Led Zeppelin, Avengers: Infinity Quest, Teenage Mutant Ninja Turtles, Stranger Things, Elvira’s House of Horrors, Jurassic Park, Black Knight: Sword of Rage, The Munsters, The Beatles, Deadpool, Iron Maiden, Guardians of the Galaxy, Star Wars, Aerosmith, Ghostbusters, KISS, Metallica, Game of Thrones, The Walking Dead, Star Trek, AC/DC, Batman, and Spider-Man. A broad range of players enjoy Stern Pinball’s games from professional pinball players who compete in high-stakes competitions around the globe to novice players who are discovering the allure of the silver ball for the first time.

To join the fun and learn more, please visit

    In this edition of Pinspotting, we take you on Spring Break 2024 to a new and hot location…
  • The Texas Pinball Festival 2024


    Date: 12th March 2024 Location: Embassy Suites & Frisco Convention Center, 7600 John Q Ha…
  • Free Play Arlington, Texas


    We’re here in Texas for the annual Texas Pinball Festival, but before that we found …
Load More Related Articles
  • Christian and Daniel from Pinball Brothers


    Welcome to this Pinball News report from the launch party for the new ABBA game from Pinba…
  • The new ABBA game from Pinball Brothers


    Pinball Brothers have released more details and pictures of their third title, based on th…
  • The Pinball News & Pinball Magazine PINcast


    The start of another new month means it’s time to join Martin Ayub from Pinball News and J…
Load More By Pinball News
Load More In NEWS

Leave a Reply

Your email address will not be published. Required fields are marked *

Check Also


Miniature arcade machine maker, New Wave Toys, today revealed the first model in their new…